The Klaviyo alternative
priced per email

Choose Klaviyo if you need deep native e-commerce integrations (Shopify, WooCommerce), SMS marketing, and AI-powered predictive analytics. Klaviyo excels for established e-commerce brands with dedicated marketing teams and budget for enterprise features. Choose Plunk if you need powerful email automation for e-commerce (or any use case) without the premium price tag. It is built for developers and growing businesses who want the capabilities without the cost.

Klaviyo can be dramatically more expensive. With 10,000 active profiles, Klaviyo’s email plan costs around $150 a month, and more with SMS. Plunk uses pay-as-you-go pricing. You only pay for emails sent, not contacts stored. For email-only use, Plunk usually costs much less, with event-triggered automation included. Capabilities. The savings increase as your contact list grows.

Yes. Plunk supports all e-commerce email use cases: transactional emails (order confirmations, shipping notifications), marketing campaigns (product launches, sales), and automated workflows (abandoned cart, post-purchase sequences). You integrate via API instead of native Shopify plugins, which gives you more flexibility and control over your email logic.

Plunk integrates with Shopify and other e-commerce platforms via API. While Klaviyo offers a native Shopify app with pre-built flows, Plunk gives you more control by letting you build exactly the integration you need. You can use webhooks, our API, or build custom integrations. This approach is more flexible but requires development work.

Plunk focuses on email, so it doesn't include Klaviyo's SMS marketing, native e-commerce platform integrations, AI-powered product recommendations, or predictive analytics. If you need those enterprise features and have the budget, Klaviyo is better. If you want powerful email automation at a fraction of the cost, Plunk delivers.